MoM - WebPage - Business and Money
ENHANCE YOUR RELATIONSHIP TO MONEY AND WEALTH
Shaking hands with money 2

UNPACK BUSINESS CHALLENGES DISCOVER TAILORED SOLUTIONS
Business Taxonomies

USE METAPHORS PRACTICALLY
IN BUSINESS AND WITH GROUPS
Metaphors in Business Application 2

WHAT WILL YOU GET FROM THIS COURSE

Discover How Money Shapes Your World
You'll identify your core metaphorical structures around money which shape your needs, wants, and choices. You’ll see how these metaphors help you, hinder you, or maybe they're a sign things need to change, so you can take action.
 
 Creating Alignment Throughout Your Business
Uncover the core metaphors of your business, products, and ideal clients. Identify strengths, weaknesses, and misalignments. This will give you insight into how to create a business that is aligned with you and that naturally attracts the clients you want.
 
Enhanced Knowledge and Practical Application
Going beyond theory, you’ll use group work and interactive exercises to deepen your understanding of business and money, gain actionable insights from your own metaphors to create meaningful change, and learn how to support others in doing the same.
 
Next Level Leadership, Teams, Personality Traits and More
Discover your primary leadership style, its strengths, weaknesses, and impact in different settings. You’ll also learn how to use different metaphorical approaches in business to strengthen teams, understand personality conflicts, and improve interactions across teams and organizations.
 

Metaphors in business and money don’t just help you understand the struggles and challenges in your own business, they also give you the power to reveal a whole new perspective to your clients, showing them opportunities and insights they may never have seen before.


DATES & TIMES

March 28th & 29th 2026
April 4th & 5th 2026
12 p.m. - 5 p.m. Eastern Time

This class will be fun, interactive, and experiential
- LIVE ONLINE - 

WHAT IS INCLUDED?

Moc up MoM Level 4 & 5

WHAT IS INCLUDED?

WHAT IS INCLUDED?

 
Metaphors of Movement
Levels 4 & 5 Live Online
 
2 Post Course Question & Answers Sessions
 
1 Year Access to Recordings 
 
Levels 4 & 5 Manual
 
Working with an amazing group of people
on Metaphorical Stuff
Total value: $1200
Original Price: $899

Super Early Bird Price: $540.00

 

 One time payment of $540

12 payments of $45.00


WHO CAN TAKE THIS COURSE?

 
This course is open to ANYONE who has completed Metaphors of Movement Levels 1 & 2.
NOTE: If you have not taken MoM Level 3, you CAN still attend. 😊 All are welcome!
 
Still need to learn levels 1 & 2?
⬇️Click below for upcoming courses ⬇️
 

What You’ll Learn - Title-1
Money Metaphors: Understanding Wealth
 
Discover Your Meta Structure Around Money 
Explore how you organize your metaphors around money. Inspired by the work of Charles Faulkner, George Lakoff, and Mark Johnson, we’ll uncover your unique “Meta Structure” and see how it shows up in your everyday choices and financial life.
The Structure of Money – Success or Failure
Discover how your Meta Structure shapes your wants, needs, desires, and aspirations. You’ll see how it can keep you stuck in old patterns, support your abundance, or be transformed into something new that supports your growth and success.
 
Relationship to Money – Gaining and Obtaining Wealth
Examine how you relate to money and the trade-offs of maintaining certain positions. We’ll explore directional finances (whether money tends to come to you, or you feel you must chase after it) and uncover how this shapes your relationship to wealth.
 
Wealth and Money in the Long Run
Look at your structures around saving and your relationship with financial security. This will give you insight into how your long-term "money mindset" influences your ability to build and sustain wealth.
 
Relationship to money-2

Creating Congruent Business
 
Conceptual VS Autogenic Metaphors
Define the metaphorical “thing” that is your business and how you experience it. We’ll explore the differences between conceptual and autogenic metaphors and how each shapes the way you see and run your business.
 
Metaphors of Business - Creating Success
Enhance your understanding of the business taxonomies to uncover their hidden strengths, weaknesses, and considerations. You’ll learn how to apply these insights to your own business and start to see how business structures influence your clients’ metaphors as well.
TAXONOMIES OF BUSINESS
🔵 Buildings
🔵Transportation (Cars, Trains, Planes, Rockets, etc.)
🔵Growth - Agriculture, Plants 
🔵Anthropomorphication
🔵Games & War
🔵Food and Alchemy

 

All business taxonomies
Product Alignment - Parts Into the Whole
Gain clarity on how your products and services fit together. You’ll discover hidden strengths, risks, and opportunities in your current structure, helping you align your offerings for greater impact and success.
 
Attacting Your Ideal Clients
Learn the language to attract your target audience. By exploring your current client journey, you’ll see how to increase client acquisition and retention, and understand why clients leave, so you can adjust and build stronger, longer-lasting collaborations.
 
Website Analysis - Real World Application
Put everything into practice with a live review of your and other participants websites. You’ll analyze the language used, check whether it matches the ideal clients, and test for congruence across the business, seeing how all the pieces fit together.
Business Man with Ideas

Leadership, Teams & Advanced Business Applications
 
Goal Setting & Metaphor
Goals and outcomes play a key role in business. You’ll explore how challenges with goal-setting may appear in your business and use metaphors as a tool to identify what needs to change to achieve better results.
 
7 Positions of Leadership - Strengths and Weaknesses
Perfect for working with corporate clients. Explore your preferred leadership position, uncover your strengths and weaknesses, and learn how these impact both your and others’ ability to excel or struggle with specific tasks and opportunities.
Final Image - 7 Positions of Leadership
 
Aligning Teams & Understanding Personality Through Metaphor
When metaphors are elicited as a group, they can reveal motivational preferences, aspirations, and ways of working. Learn how to use this insight to strengthen team collaboration, understand personality dynamics, and support team performance.
 
Hiring & Company Culture
Discover how to hire the right person by understanding the mindsets and metaphors that align with your business. We’ll also explore company culture and how the underlying metaphorical structure of your business can make or break hiring decisions and client relationships.

"Metaphors of Movement will transform the way you see and understand your experience of money, business, and life"


About the Trainer

 
Hi, I’m Dale Turnbull, an Englishman living in Montreal, Canada. I help people create meaningful change through training, coaching, and mentoring in Metaphors of Movement. My aim is simple: to open up new possibilities for both clients and therapists by exploring how change really works.
 
I spent 12 years in the corporate world as a Learning and Development Consultant, and in this course, I combine that business experience with my expertise in change work. I began my journey through Neuro-Linguistic Programming (NLP), learning directly from its creators, John Grinder and Richard Bandler. That experience sparked a fascination with what truly makes a difference in change work.
 
Dale New Photo
Since then, I’ve expanded my toolkit to include Hypnosis, Provocative Change Works (PCW), Integral Eye Movement Therapy (IEMT), and Metaphors of Movement (MoM).
 
If you’re ready to take your Metaphors of Movement skills and your business to the next level, I’d love to be on the journey with you.

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